I’m Getasew. I spent the first years of my career building the kind of software CRMs plug into: booking platforms, multi-tenant SaaS, an education ERP, a multi-vendor marketplace with real-time tracking. Workflow-heavy systems where the hard part is never the happy path.
When I moved into automation, outbound and paid acquisition, the same thing turned out to be true. Most setups demo well and then break the first time a lead cancels, a webhook fails, a sending domain gets flagged or two platforms disagree about who booked. So I design for those cases from the start, map the whole journey before touching a tool, and hand over something your team can actually run.
And when a tool can’t do something natively, that’s not the end of the conversation. Webhooks, n8n, custom API code: whatever keeps a lead from falling through the cracks between first touch and booked appointment.
- Role
- AI automation & lead generation specialist with a full-stack engineering background
- Works
- Directly with you. No account manager, no handoff to a junior.
- Based
- Ethiopia (EAT, UTC+3). Overlaps US mornings, UK and EU working hours, AU evenings.
- Also
- AI Automation & Full-Stack Engineer at Qelem Meda Technologies